Frames in the Lanes, Brighton's hippest eyewear retailer have just announced Alex Button as the winner of 'Face of Frames 2009'. Alex who is from Hove, will not only feature in the shop's promotional materials but also wins some fantastic prizes including designer spectacles from Brighton duo Booth and Bruce, a choice of stylish sunglasses and a day's pampering from Spruce in Kemp Town.

The competition was launched on Friday 9th July and invited people to come into our shop and have their photo taken wearing some designer frames. The idea behind it was to raise the profile of the shop both locally and online, to promote footfall and encourage new visitors to the shop and to generally provide an interesting way to interact above and beyond the usual advertising methods.

Alex was delighted by his win:
I can't believe I won! I think it was a great competition and I look forward to working with Frames in the Lanes as well as enjoying my fabulous prizes

We are 1 year old

We announced the winner at an event to celebrate Frames in the Lanes first year anniversary which was attended by competition finalists, customers, partners, friends and local media. The judges made their shortlist earlier in the week and were impressed with many of the entrants, some of which came from across Sussex and London.

It was such a fabulous evening - we really can't believe that we are celebrating our first year - huge thanks to all our customers in our first year - we look forward to many more! As part of our celebrations, check out the Frames in the Lanes exclusive Gold Star sale, which started on Monday 31st August.

If you think you've got specs appeal, then here is your chance to find a little bit of fame as the face of Frames in the Lanes, Brighton's hippest eyewear retailer. Not only could your image could be used in our promotional materials for the next year, there are great prizes up for grabs, plus a chance to help raise money for charity.

The competition officially opens on Friday 9th July and is open to everyone over the age of eighteen. All you need to do is go into the shop on Meeting House Lane and have your photo taken wearing some designer frames which we will help you choose (no obligation to buy naturally!)

For every entry Frames in the Lanes will donate £1.00 to the 'Pride Beside the Seaside' 2009 appeal.

In addition to having their photo used for Frames in the Lanes promotional materials, the lucky winner will receive the following prizes:

• A set of designer spectacle frames from Booth & Bruce
• A day's treatment at Spruce in Kemp Town
• A pair of prescription sunglasses that can be chosen from a selection in our shop
• Free eye tests for the winner and up to six friends or family

Entrants in the shop during the first weekend of the competition (11/12 July) will also be offered a glass of bubbly to kick start proceedings!

Photo entries will be featured on our website and updated regularly during the course of the competition which will close on Friday 7th August after Pride weekend.

The finalists will be then shortlisted by Bernadette and Freya from Frames in the Lanes plus 3 other judges and the sole winner officially announced at an exclusive champagne press reception.

Competition now closed.

Any queries - 01273 747769.