Frames in the Lanes, Brighton's hippest eyewear retailer have just announced Alex Button as the winner of 'Face of Frames 2009'. Alex who is from Hove, will not only feature in the shop's promotional materials but also wins some fantastic prizes including designer spectacles from Brighton duo Booth and Bruce, a choice of stylish sunglasses and a day's pampering from Spruce in Kemp Town.

The competition was launched on Friday 9th July and invited people to come into our shop and have their photo taken wearing some designer frames. The idea behind it was to raise the profile of the shop both locally and online, to promote footfall and encourage new visitors to the shop and to generally provide an interesting way to interact above and beyond the usual advertising methods.

Alex was delighted by his win:
I can't believe I won! I think it was a great competition and I look forward to working with Frames in the Lanes as well as enjoying my fabulous prizes

We are 1 year old

We announced the winner at an event to celebrate Frames in the Lanes first year anniversary which was attended by competition finalists, customers, partners, friends and local media. The judges made their shortlist earlier in the week and were impressed with many of the entrants, some of which came from across Sussex and London.

It was such a fabulous evening - we really can't believe that we are celebrating our first year - huge thanks to all our customers in our first year - we look forward to many more! As part of our celebrations, check out the Frames in the Lanes exclusive Gold Star sale, which started on Monday 31st August.